Launch
Launch & Elevate
£3,449
Three months to get the foundations live: website, wider distribution, author profiles, social media, a trailer and a launch press release.
About £1,150 a month
Price This for My BookHome › Self-Publishing in the UK › Book Marketing UK
Book marketing for UK authors
Book Marketing Services for UK Authors
Readers buy authors they recognise. We build that recognition for you: a website, your book in more shops, social media, trailers, press and a bestseller push, run by one team on a written schedule and priced in pounds. You approve the work. We do the rest.
Tell us the title and your launch date. A marketing strategist replies within one business day with a plan for your book and a written price in pounds.
The short answer
Columbia Publication offers book marketing for UK authors in three kinds, priced in pounds. Author marketing plans build the author’s brand: Launch & Elevate (3 months, £3,449), Visibility Accelerator (6 months, £6,399, with a 3-Day Bestseller campaign included) and Scale & Thrive (12 months, £11,399), covering an author website, wider distribution, social media, trailers, press releases, content, outreach and SEO. Amazon.co.uk sales campaigns cost £1,149 to £3,649, and school and library outreach £1,349 to £5,249. Ad budget is always separate, decided by the author and paid to the platform directly.
Prices checked 26 October 2026 · Reviewed by Gia Kahn, Lead Editor · Next review November 2026 · How we check
Is this you?
This is for you if
- You have a launch date and want the months before it used to build a UK audience.
- Your book is out, the reviews are kind, and almost nobody is finding it on Amazon.co.uk.
- You want UK readers, bookshops and press to know you as the author.
- You would rather approve the work than spend your evenings doing it.
A book on Amazon.co.uk alone is a book most readers never see.
Most authors launch with one listing, no website, a social page they post on when they remember and no press. Then they hire one freelancer for ads, another for publicity and a third for a website, and nobody owns the result.
We run it as one plan. Two weeks to get the foundations live, then a fixed number of trailers, posts, articles, press releases and outreach every month, with a report that shows each one was done.
Start here
Which kind of book marketing do you need?
Three kinds, because books need different things. Find the one that sounds like you.
| Kind of marketing | Price | Choose it if you want |
|---|---|---|
| Author marketing plans | 3 months £3,449, 6 months £6,399, 12 months £11,399 | Readers to know you as the author, with a website, social media, trailers, press and a bestseller push, before and after launch |
| Amazon.co.uk sales campaigns | 90 days £1,149, 6 months £2,049, 12 months £3,649 | More copies sold on Amazon for a book that is already out |
| School and library outreach | From £1,349 | Your book in classrooms, libraries or in front of a professional audience |
Still not sure? Book a free consultation below, or ask in the chat. A marketing strategist will tell you which one fits your book and your budget, and why.
Ad budget is separate from every price on this page, and you set it. Before any ad runs, we recommend an amount and you decide. You pay Facebook, Instagram or Amazon directly, so it never passes through us, is never marked up, and you can raise, lower or pause it at any time.
Author marketing plans
What happens in the first two weeks of an author plan?
Your author website goes live
Built around you and the book, with sample pages, links to every shop and a newsletter signup.
Your book reaches more shops
Beyond Amazon.co.uk to Apple Books, Kobo and the book trade that UK bookshops and libraries order from. Already done? We skip it.
Your author profiles are set up
Amazon Author Central, Goodreads, BookBub and retailer profiles, so readers who find one find all of you.
Your launch is announced
Social accounts set up, the first trailer in production and your launch press release written for your approval.
When to start: about eight weeks before launch, so the first two months build the website, profiles, trailers and anticipation. Books already out start with the same two weeks.
Side by side
What exactly is in each plan?
| Deliverable | 3 months | 6 months | 12 months |
|---|---|---|---|
| Author website, built and optimised | ✓ | ✓ | ✓ |
| Wider distribution beyond Amazon.co.uk | ✓ | ✓ | ✓ |
| Author profiles on book platforms | ✓ | ✓ | ✓ |
| Social media, set up and run for you | Facebook, Instagram: 5 posts a month each | Facebook, Instagram: 10 posts a month each | Facebook, Instagram, X: 15 posts a month each |
| Paid social campaigns | – | ✓ | ✓ |
| Book trailers and promo videos | 1 | 1 a month | 2 a month |
| Press releases, written and distributed | 1 at launch | 1 a month | 2 a month |
| Blog posts, articles and guest posts | 2 a month | 4 a month | 6 a month |
| Influencer, blogger and review outreach | – | ✓ | ✓ |
| SEO for book-related searches | – | 7 keywords | 15 keywords |
| 3-Day Bestseller campaign | – | 1, included | 2, included |
| Amazon Ads on Amazon.co.uk, in your account | – | Optional | ✓ |
| Amazon A+ Content, retargeting, Goodreads and book clubs | – | – | ✓ |
| Reporting | Monthly | Monthly | Monthly, plus quarterly strategy call |
| Price | £3,449 | £6,399 | £11,399 |
Paid social and Amazon Ads use an ad budget you choose in advance and pay to the platform directly; it is not part of the plan price. Every count is written into your agreement and listed in your monthly report.
Tell us your launch date and we will tell you which plan fits the time you have.
Get My Marketing PlanMarketing in the UK
What works for marketing a book in the UK?
Amazon.co.uk first
Categories, keywords and description set for UK shoppers, with Amazon Ads run in your own account in pounds.
Local press and radio
Press releases and pitches to local papers, magazines, podcasts and radio in your area and your genre.
Bookshops and events
Independent bookshops, libraries and festivals respond to local authors with a clear story and stock they can order.
Schools and libraries
For children’s and educational books, outreach to teachers and librarians with a resource built around the book.
A real campaign
What did a marketing campaign deliver for a real book?
What we delivered for The City of the Gods by Jason Patterson: a coordinated free Kindle promotion that reached #2 in Mythology and #2 in Greco-Roman Myth & Legend Fantasy on the Kindle Store, Amazon A+ Content, editorial features in NY Weekly and ArtDaily, an author website built and later redesigned, Facebook and Instagram run with a monthly calendar of 15 posts, and articles and guest posts. Read the case study.
Amazon.co.uk sales campaigns
Only want to sell more copies on Amazon.co.uk?
| Campaign | Price | What it includes |
|---|---|---|
| 90-Day Launch | £1,149 | Sales audit of your Amazon page, keyword, category and description work, Amazon Ads built and managed in your account, early reader review campaign, Goodreads and BookBub profiles, monthly report |
| 6-Month Growth | £2,049 | Everything in 90 days, plus newsletter setup and monthly reader email, two price promotions, a listing refresh at month three, monthly call |
| 12-Month Programme | £3,649 | Everything in six months, plus an author website, a press release, a promotion every quarter and ads across your series, quarterly strategy call |
Your Amazon ad budget is decided by you before launch and paid directly to Amazon, separate from the campaign price.
School and library outreach
Can you get a book in front of UK teachers and librarians?
| Campaign | Price | What it includes |
|---|---|---|
| 30 to 45 day outreach test | £1,349 | One educational resource built around the book, a resource page, 10 to 15 hand-researched contacts, personal outreach and follow-up, engagement report. No ad spend needed |
| 60-day outreach campaign | £3,799 | Discussion guide, resource page, 25 to 30 contacts with outreach and one follow-up, Facebook and Instagram ads managed for 60 days, end report |
| 120-day outreach campaign | £5,249 | Everything in 60 days, plus a second resource, 50 contacts with two follow-ups each, retargeting and a mid-campaign review |
Contacts are researched one by one, never bought lists.
Reviews and rankings
Why don’t you guarantee reviews or a #1 ranking?
Because a guarantee like that can only be kept by breaking the rules. Since April 2025 UK law bans fake and paid-for reviews, and Amazon removes reviews it believes were bought and can act against the book, so a guaranteed number of reviews puts your book at risk. We put the book in front of real readers instead, and what we guarantee in writing is the work: every trailer, post, article and press release, counted in your agreement and listed in your report.
When it is done
Six months from now
Someone hears about your book on a podcast, searches your name and finds your website, your trailer and a page of articles you never had to write. They buy it on Amazon.co.uk or order it from their local shop. Your book has a bestseller tag from launch week, and every month you get a report showing exactly what was done.
“It turned out better than I could have imagined when I first started.”
Jason Patterson, whose City of the Gods we published and marketed. Read the case study
Plans in pounds
Choose your author marketing plan
One payment, a fixed list of deliverables and a monthly report. Any ad budget is extra, set by you and paid to the platform.
Most chosen
Visibility Accelerator
£6,399
Six months of monthly trailers, press releases, paid social, outreach and SEO, with the 3-Day Bestseller campaign included.
About £1,067 a month, bestseller campaign included
Price This for My BookBest value
Scale & Thrive
£11,399
A full year at double the output, plus Amazon Ads, retargeting, reader communities, a featured article and two bestseller campaigns.
About £950 a month
Price This for My BookPaid in full upfront once you approve the written quote. We do not add VAT. Just want Amazon sales? Amazon.co.uk campaigns start at £1,149.
What you can count on
Included in every plan
- Done for youWe write, design, post, distribute and report. You approve.
- Every deliverable countedTrailers, posts, articles and press releases written into your agreement.
- Your accounts stay yoursWebsite, social pages, KDP and ad accounts in your name.
- You set the ad budgetDecided by you before any ad runs, paid straight to the platform.
- Monthly reportEvery item delivered that month, with results you can check.
- Priced in poundsConfirmed in writing before anything starts.
How it runs
How your plan runs
- Tell us the bookTitle, launch date and goal.Day 1
- Plan and quote in poundsThe plan that fits your time.Within 1 business day
- Foundations liveWebsite, shops, profiles, social.First 14 days
- Pre-publication buildTrailers, press, anticipation.Months 1 to 2
- Launch and growBestseller push, monthly output, reports.Every month after
Custom Quote
Build your custom quote
We’ve started with Marketing & launch. Add anything else your manuscript needs, and a specialist sends an itemised quote within one business day. Free, confidential, no obligation.
Written quote within one business day. Nothing is charged until you approve it. 100% of your rights stay yours.
Questions
Book marketing in the UK: common questions
How much does book marketing cost in the UK?
With us, author marketing plans cost £3,449 for three months, £6,399 for six and £11,399 for twelve. Amazon.co.uk campaigns cost £1,149 to £3,649, and school and library outreach £1,349 to £5,249. Ad budget is always separate and set by you. We do not add VAT.
What is the difference between the three kinds?
Author marketing plans build you as an author across the web. Amazon.co.uk campaigns focus only on selling more copies on Amazon. School and library outreach puts the book in front of teachers and librarians. The free consultation tells you which fits.
Is the ad budget included?
No. The plan price covers our work. You decide the ad budget before any ad runs and pay Facebook, Instagram or Amazon directly. It is never marked up and you can change or pause it at any time.
Do you guarantee reviews or sales?
No. Buying reviews is against Amazon’s rules and puts the book at risk, and nobody controls readers or algorithms. We commit in writing to the work, the dates and the reporting.
Can you get my book into UK bookshops?
We make it orderable through the book trade and pitch local bookshops, libraries and festivals. Stocking it on the shelf is the shop’s decision.
Is the consultation free?
Yes. A marketing strategist recommends the plan that fits and answers your questions, by call or email, with no obligation.
How do I pay?
In full upfront, once you approve the written quote in pounds.
Tell us your launch date. We will plan the months before and after it.
Title, genre and launch date. A marketing strategist replies within one business day.
Get My Marketing Plan